The idea that the gut talks to the brain has moved from fringe to textbook. Microbes help train the immune system, make metabolites that reach the bloodstream, and probably influence appetite and inflammation. Some trials of specific probiotics have shown modest effects on anxiety symptoms. That is interesting. It is not a licence to medicalise the dairy chiller.

A diverse, fibre-rich diet remains the most evidence-based way to feed a decent microbiome: plants, pulses, wholegrains, fermented foods if you like them. Diversity beats any one celebrity strain printed in italic on a pot.

Companies have noticed the mood. Products now promise calm, focus and better sleep via bacteria. A few have human data. Many have branding. “If a yoghurt needs a neuroscientist in the advert, read the label twice,” said Dr Patel.

People with irritable bowel symptoms sometimes benefit from a dietitian-led approach, not from emptying the probiotic shelf in a weekend. Antibiotics, illness and ultra-low-fibre diets do more to flatten the gut than a missed kombucha.

The science is moving. Marketing is sprinting. Hold your nerve, eat plants, and treat the rest as optional.